segunda-feira, 10 de fevereiro de 2014

More Praise From a Loyal Client




The Bricklayer, the Micro-burst, and the Lawyer




Yesterday, I posted some excerpts from an email I got from a former client.  I then sent him the link and said that if I needed to change anything or take it down, he should let me know.  Instead, he sent me even more heart-warming praise. 

The prior posting described my representation of a client whose shop and house suffered severe damage during a thunderstorm/tornado that struck a portion of St. Louis.  The insurance company denied his claim, asserting that the damage was caused by water and not by wind.  The policy did not cover water damage, but it did cover wind damage.

The company relied primarily on the anticipated testimony of their retained expert.  Later, using a sixth sense, I discovered that the expert had lied about his credentials.  Based on that discovery, the insurance company removed him from their list of expert witnesses.

I also learned that his report assumed a certain type of back-fill that allowed a calculation predicting that the shop wall would collapse from hydro-static pressure in a severe thunderstorm.  Working with my expert, I discovered this assumption and could refute it based on Doug's testimony about the fill used in the construction of the wall.  (He had helped build it as a young man.)   I also hired the expert I needed to bolster my client's testimony that his family had survived a tornado.  

I won this case on the science.  And, I tell my students you cannot be afraid of digging into the numbers, the scientific assumptions, or the scientific evidence.  As lawyers, we must operate across disciplines even if that work takes us out of our comfort zones.

We also won because I listened very carefully to my client, who -- despite his modest educational background -- was a very smart and successful guy.  

I aligned completely with him because I could trust him. Earlier, he had perfectly executed a masonry job at my house during the time I spent with my dying mom in Bermuda, where she was getting alternative cancer therapy. Without further input from me, he created a beautiful stone entry to my house.  If I could trust him then, I could trust him when he needed me. 

With that additional background,  here is another quote from my former client. His follow-up email is even more touching, and I hope a "teachable moment" for my students.  I am reproducing it as I got it with just a few changes in punctuation.
Paula
That was a under statement on what you really did!! You took a insurance company and kicked their ass. 
1 You earned my trust.
2 You put your client first, and listened to my story, and trusted me..or you would not of taken the case?
3 You came and visited the property multiple times.
4 You put a game plan together, that made me think WTF, I trusted in you and you were a confident person in your own abilty, I was a bricklayer that did not know that world, when a insurance company told me to clean up and take a few pictures they would take care of everything....Wrong
5 You got me twice the limits of what I was even insured for WTF 
Paula, you did this after everything was cleaned up, and the house was half ass liveable, you sifted through what few pictures I had taken, Found the Wholy Grail....The pictures of all the burn piles of branches that were laying around the house? You were smart enough to look past the house.Then took it upon yourself to recreate the sceen WTF. 
You hired the man that invented Dopler Radar.WTF that is what Kicking an insurance company ass is all about!! You were in a different league on that one...I still remember the phone call when you said, Doug, Less Lemon went through the storm records on that day and pinpointed a Micro burst on top of your house at the time you said it occured WTF, Oh and he was not a witness, that was the first time he had ever been asked to help in a case WTF that was all you.....so anything you ever write regarding my case you have my full permission....forever.....Doug Zeis [St. Louis, Missouri].
Like I said.  Lawyers have an awesome power to help people in ways those clients can never imagine.   I've got a really big smile on my face right now.   

domingo, 9 de fevereiro de 2014

Creating Loyal Clients






Love your Clients and They will Love You, Too.


This past week, I got a very warm email from a former client. The "Re line" read:  "I miss my good friend and attorney."  

I had not heard from this client in several years.  But, when he has any type of legal problem, he contacts me. That's client loyalty. Here's a short excerpt from the email that makes me laugh and makes me very proud.  
How is the best attorney, this side of the Mississippi doing? I know you jumped ship and moved across the mighty Miss. so that would make you the best in the lower 48?
I represented this client in an insurance coverage dispute after a micro-burst during a thunderstorm destroyed his shop and compromised the integrity of his family's house.

What did I do over fifteen years ago to create such loyalty? Here's my guess:

  • I provided extremely high-quality client service;
  • I got the client an extremely favorable outcome;
  • I was creative, persistent, resilient, assertive, and brave;
  • I treated my client holistically, keeping in mind his emotional and psychological needs; and,
  • I purposely visited his home and got to know more about his wife and young daughter.


Chris Brogan, CEO of Human Business Works, sent me a newsletter this morning discussing customer loyalty to businesses. 

He describes three factors that make him remain loyal to a brand or business:
  • I will need to use this business's products or services more than once. 
  • The people involved in the experience made me feel welcome/important/worth it somehow. 
  • I have some level of access to people in this business beyond a "blind" customer service interaction.
Making our legal clients feel welcome, important, and deeply appreciated will turn them into loyal fans.

In a second email, my former client sent a photo of his house and of his lovely daughter, who is now 17 years old. Apparently, for all these years, they have called the house, "the house that Paula built" because they built it with the proceeds of the settlement of the lawsuit. 

It makes me proud and humble that my name has been used in such a wonderful way.  As lawyers, we often forget the impact we have on people's lives when we give them voice, validation, and vindication.  

This email exchange reminded me why I went to law school and why I continue to advise students to attend law school if they want to serve people while earning a comfortable living.  

My former client closed the email with this: "God bless you and anyone around you!!!!" Wow. 

My response: "Thank you." Just, thank you. 



quarta-feira, 5 de fevereiro de 2014

30,000 Page Views for The Red Velvet Lawyer!

30,000 Page Views
Friends, family, and colleagues:

Another milestone reached!  Some time today, page views of my blog topped 30,000. And, after nearly a year of blogging almost every day, the Google bots are regularly paying attention to my blog.

Love you all, and thanks so very much for your support!


Seth Godin's Advice on Marketing a Law Practice














Love this Guy's Advice!



Marketing guru, Seth Godin, has a string of blog postings on his Squiddoo website that every lawyer should read.  I am creating this blog posting just so I can go back to it again and again.  

For a list of his books I found compelling on the topics of content marketing, permission marketing, and social media marketing, see here

LSAT Prep Course: You're Welcome!


90 to 100 Percent of Students Improve Their Scores on the Practice Exams

My colleague, Professor Priscilla Harris, noted that many of the students in our region of service --largely rural -- do not have access to a LSAT prep course. Consistent with our mission to serve the community, we began offering one. 

The Appalachian School of Law has now held four LSAT Prep Courses for prospective students and for students from the central Appalachian region.  

Significant Improvements:

This last time -- held February 1, 2014 --all seven students improved their test scores between the first and second practice exams.  

On average each student improved his or her test score by 3.4 points, the difference between being admitted to the law school of the student's choice or qualifying for a scholarship.  

One student saw a 7 point increase in his score on the practice exams!




Students take a practice exam at the beginning of the day.  Then, they end the day with a second practice exam.  We ask students to compare the scores on both exams.  















Course Components:

The course offers day-long instruction on the three types of test sections:  

  • Logical Reasoning, 
  • Analytical Reasoning, and 
  • Reading Comprehension.  

My colleagues -- Associate Professor Alan Oxford, Associate Professor Buzz Belleville, and Assistant Professor and Director of Academic Success and Bar Prep Studies Maryann Herman -- teach these sections of the course.  Buzz "aced" the LSAT when he took it, years ago.










I end the day with a training on 
  • mindset, 
  • test-taking strategies, 
  • time management strategies, 
  • intention setting,
  • goal setting, 
  • test-taking anxiety, 
  • self-sabotaging behavior, 
  • mindfulness meditation, 
  • relaxation breathing, and 
  • the Amy Cuddy power pose.

Other Offerings:

We provide students with a light breakfast and coffee, a picnic lunch, and a LSAT test prep workbook for their home study.




The modest $20 fee covers these expenses.


 
Several students asked for a tour of the campus, which we plan to offer at future trainings.


For More Information: 

If you are interested in taking the next offering of this course, contact Jackie Pruitt in our Admissions Office at jpruitt@asl.edu.  

P.S. We can take the course on the road if the pre-law advisor at a local college or university would like us to do so. We are happy to serve our community!

segunda-feira, 3 de fevereiro de 2014

ASL TV Ad




Appalachian School 
of Law 
TV Ad


If you have not yet seen it, here's the ad that ran during the Super Bowl on our regional TV station.  The ad will run for the next several weeks on both WEMT, our FOX affiliate, and WCYB, our NBC affiliate.

Please share this posting and spread the word about your law school. 

sábado, 1 de fevereiro de 2014

Appalachian School of Law is in the Super Bowl!




Ad Featuring 
our 
Educational Program



Dear ASL Community:


Thanks to the generosity of one of our founding Trustees, Joe Wolfe, the Appalachian School of Law will be featured in a Super Bowl commercial.

The 30-second spot will air during the second half of the game on WEMT, the Fox affiliate in Bristol, Virginia: http://www.wcyb.com/fox-tri-cities/super-bowl-xlviii/-/23965940/-/expsyf/-/index.html.

I have the honor of introducing the commercial, which features a photo montage of the law school and our students, and which emphasizes our focus upon community service, non-traditional students and natural resources law. At the insistence of the Other Professor Harris, it also features the ASL Softball Team.


After the Super Bowl, the spot will air extensively for several weeks, both on WEMT and on its sister station, WCYB, the NBC affiliate in Bristol.

I hope that you can catch the commercial during the game, but, in case you miss it, I’ll be posting a video online later.

And, for all of you ASL folks: if you happen to see Joe Wolfe, be sure to thank him. These commercials ain’t cheap.


Stewart Harris
Professor of Law
Appalachian School of Law
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